"As part of a university project, I took part in setting up a fictitious communication plan for Vacra's concert at the Reflektor in Liège.

The work involved drawing up: an event identification sheet, a target audience identification, a communication plan (press, radio, posters and digital marketing), a list of potential media partners, setting up a communication campaign, writing a radio ad, a press release, a newsletter, creating content for the social networks (Facebook, Instagram and TikTok) and setting up a budget for digital marketing.

This purely fictitious project was used as an assessment during a course focusing on communications in private cultural institutions."