"Imagine a new fictional brand in a luxury sector that appeals to you.

This was the brief from Hadrien Hanse - Photographer Double H Studio - and Thierry Brunfaut -
Founder and Creative Director at Base Design - for their second workshop as part of the IHECS Academy's luxury sector communications course.

Images and questions came flooding in, including one in particular: What is it that attracts me in particular? The answer is both simple and complex: everything. Events, gastronomy, fashion, words... beauty.

So I came up with the idea of designing a communications company that would incorporate everything I love about the industry. This exercise, which I loved doing, allowed me to show off two of my main strengths: creating designs and moodboards."